True Impact Report Feedback Guidance

As you review grantee reports, you may want to consider some key questions which we have outlined below. Feel free to utilize the proposed template responses and customize as needed.

Report Section

Key Questions

Template Response Options


Report Title

Does the report title accurately describe the program being reported on? Ensure the report title can be understandable by any stakeholder that may review the report.
  • Please use the program's formal name so it is easily recognizable by internal and external stakeholders.
  • Please avoid program descriptors or dates that are not part of the formal program name (this information goes in the Description and Date fields below).
  • Please do not reference an individual donor's name unless it is a formal part of the program (i.e., the donor has earned naming rights), as this report may be shared with multiple donors.


Report Description

Is the report description sufficient? If you were not previously aware of the program, would this description provide you with enough information about what the program does and what it’s trying to achieve?

  • Please provide sufficient detail so a person unfamiliar with the program will have a general understanding of how it works and what it's trying to achieve
  • Suggested content/format: "We help [your target beneficiaries] achieve [what successful outcome] through [detailed summary of your services]."



Is the investment amount correct? Is the level (Incremental, Significant, Foundational) appropriate for the partnership? Note that the grantee determines this designation. If there is a discrepancy between the grantee and donor understanding of this funding tier, it may be worth a discussion with the grantee. 

  • Foundational should be selected if your donor's investment is so important to your program that without it, your program could not function and/or they catalyzed additional investments into your program. If you would like to update the Funding Tier, you can make this change in your Budget section.
  • You've classified this investment as “incremental” -- however, you indicate that this investment covers 100% of the program costs. First, note that the budget information should cover the full cost of the program, not just the part supported by this particular investment. If there are additional expenses, please update your budget to reflect this. Otherwise, if this program might not have occurred if this donor didn't support it, consider reclassifying this investment to be "foundational." If you would like to update the Funding Tier, you can make this change in your Budget section.


Report Dates + Stage

Does the report stage match the report timeline? Initial = program just beginning, Interim = program underway, Final = program has finished. You may also want to ensure the stage and dates are consistent with the grant agreement. Here’s a helpful article about reporting dates.
  • Based on the program dates listed, please update your report stage to {Initial / Interim / final} 
  • Please update your dates based on the program implementation or  funding period. More guidance can be found here:



Are the locations listed correctly? These should represent where the implementation occurs.

  • Is your program being implemented in multiple distinct locations? If so, enter each location in separate location fields.


Does the core service and associated information well represent the program? Is there additional narrative description included?

  • Core service should align with the main function of your program. Based on your program description, your program might better be defined as ...
  • Please add additional information about your services or activities, so a reader that is unfamiliar with your program will understand how your program achieves its goals.


Do the selected demographics include populations indicated by the grant agreement? Where possible/relevant, we encourage reports to include gender, socio-economic status, ethnic background, and age along with a brief written narrative about their beneficiaries. More guidance can be found here.

  • Please include percentages for gender, socioeconomic status, and race/ethnicity if possible. It's fine for the percentages to total more than 100%.
  • Please provide additional  information on your program's target beneficiaries. This is an opportunity to provide a more detailed picture of the people whose lives are being improved by your program, which can make your social impact report more relatable and compelling to readers.
  • More guidance can be found here:


Logic Model

Is an appropriate service/logic model selected? Pay attention to the full logic model presented, not just the name of it. The key is whether the appropriate Social Impact indicators are selected.  If a full report has been drafted and the service model should be changed, please contact True Impact for support. This can be complicated for a grantee to navigate and may be easier for True Impact to update.

  • Please review the funder's priority services, linked on the resource page, to align this report with your funder's requirements.


Indicator Definition

Have they adequately defined the indicator under the “Success Criteria?” This section should provide you with a clear threshold for success to understand the indicator and how they are measuring success in their work. If needed, backup documentation can be attached to provide further context.

  • Please define how much an individual participant has to engage to be considered successfully served. A good way to do this is to start the info in Step 1 with "A person is successfully reached when.." and continue with ... they attend 85% of the program, or .. available in their Zip Code, or ... they are successfully enrolled.


Measurement Category

Are the selected measurement categories (Guess, Estimate, Directly Measure) appropriate? Have they adequately described their measurement approach under the “Sources/Assumptions?” Is backup documentation provided if needed? All indicators in Program Development should be Directly Measured.

  • Please adjust your measurement in Step 3 of this indicator to {Guess / Estimate / Measured}
  • Ensure your measurement in step 3 of this indicator match how you generate data for this indicator (tip: directly measured data typically do not require calculation, while estimations or guesses often do). 
  • Please update your measurement categories to represent how you plan to measure your outcomes by the end of your report period. It seems likely that many of your outcomes will be measured through tracking tools or estimated through existing evidence. 


Indicator Alignment

Are the forecasted or final indicator values reflective of the outcomes to be achieved/achieved during the reporting period designated on the report? Recall, the reporting period, indicator values, and budget should all align so that a cost per outcome can be calculated.

  • Please align your indicator values with the cost of implementation (Budget) during a specific time period (Overview > Dates). Are the forecasted or achieved indicator values reported all meant to occur or be caused during this designated reporting period and within the associated budget?
  • For Initial and Interim reports, your report will forecast the impacts caused during this selected reporting period. This is an important distinction to note as there are often medium or long term impacts that are caused within a reporting period but not yet realized.
  • To strengthen and simplify your logic model, please remove the following redundant indicator: {indicator name}. For additional guidance, see


Program Development

Ensure that the Program Development indicators are representative of internal capacity building / organizational efforts related to supporting this program. These indicators should describe how the program itself is strengthened in order to provide services to beneficiaries. The Program Development section is optional.

  • The Program Development section should focus on how your program is strengthened in order to reach your beneficiaries. What program resources will be developed to help deliver information to your stakeholders? If you'd like to remove this indicator, you can unselect it from Outcomes ---> Relevant ---> Capacity Developed. For additional guidance, see



Are the forecasted or actual indicator values aligned to the measurement units? It can help to check the Success Criteria against the indicator definition to ensure this alignment. For example, most indicators in the Reach section should be measured in people units (not # businesses, dollars, etc.). There are some exceptions such as trees planted or meals distributed.

  • Does this entry correctly account for the indicator's unit of measurement? It appears inconsistent with the other social impact information you've entered.


Learn + Act

The Learn and Act sections are optional. Does the report need these sections but they are missing? Or more commonly, does the report include them but they are unnecessary and feel duplicative of other information included in other sections? Not all programs need to include indicators capturing behavior change, such as some education models.

  • Please simplify your model by removing the Learn and Act stages. It is reasonable for your theory of change to suggest that simply by engaging people (Reach) your project or program creates social impacts (Succeed). For additional guidance, see
  • Please consider whether "Take Action" is a part of your model. If there is a behavior change aspect to your program, this needs to be more strongly defined in Step 1 of the Act stage of the logic model. If not, please remove the indicator by deselecting it. Note that many educational programs do not include an Act stage as students are impacted directly by learning.
  • Please consider whether Learning is a part of your model. If there is a learning aspect to your program, this needs to be more strongly defined in Step 1 of the Learn stage of the logic model. If not, please remove the indicator by deselecting it. For additional guidance, see


Social Impact

Based on your understanding of the program through the program description and intervention section, are there any Social Impact indicators missing from the logic model? Does the logic model sufficiently capture the impacts of the program and illustrate how lives are improved?

  • Please include the indicator {indicator name} to best capture the full story of your program's anticipated outcomes. You can search for additional social impacts by clicking on the "Search for Additional Social Impact Results" button in Outcomes ---> Indicators ----> Succeed and then search for other indicators that may better capture the true impact of your program.


Custom Indicators

Ideally, encourage the organization to select an existing template indicator rather than defining a custom indicator. This allows for clarity of impact across a portfolio.

  • A non-standard custom indicator has been utilized in your logic model. Let’s explore whether an existing indicator may meet your needs. Ideally, we try to utilize the existing indicator options rather than using a custom indicator. Keep in mind that even for the standard indicator options we provide grantees the opportunity to define what it means for them.


If needed, ensure backup documentation is attached. They are not required. There are several opportunities for documentation uploads: within specific indicators, at the end of the Outcome section, and at the end of the Budget section.

  • If available, can you upload copies of the instruments or data sources referenced above, to provide context to your donors?
  • Please consider uploading a full line item budget for this program to provide further context to any reader of this social impact report.


Is the budget representative of the entire program during this reporting period? If the budget value is the same as the investment amount, this suggests that this investment is the only donor to the program.

  • Please ensure this budget entry (and the other line items) captures the full cost of the program overall, not just an allocation of a grant received.
  • Ensure that your program budget is aligned with the selected reporting period. It’s important to include only and all costs associated with the specific reporting period in your report.


(final reports only)

For final reports, there’s an option to include a brief lesson learned, success story, and photo. Where possible, encourage these sections to be completed.

  • This field is intended to identify opportunities for improvement. If you were starting this program over from scratch, what advice would you give yourself or others (i.e., tips to help maximize program success)?
  • This field is intended to describe an example of a successful program outcome, to help a reader relate to the value being generated. Can you revisit this field and share a success story?
  • Please consider uploading a photo to help a reader relate to the success story you've entered.

Custom Questions

(standard reports don’t include these)

If the report has any custom questions included as designated by the donor, ensure that anything required has been completed.

  • Please complete all custom questions that are found at the end of the report.